It is the responsibility of a Graphic Designer to convey messages, build impressions, and create concepts with the help of art or photo, or both at the same time. Graphic designers will design content with hand (by penciling on tablet/ smartphone or physical drawing) or computer software. Their creation is a sort of communication to the audience; therefore it instigates ideas and perspectives on people.
The goal of the graphic designer is to make the content look convincing so that others hire them. A company’s image highly depends on the skill of a graphic designer.
By employing a bunch of media, the graphic designers aim to create an identity. Such media are- Logos, animation, Fonts, Shapes, Print Designs, and Billboards. In the work field, graphic designers work in the joint venture with other artists; for example-multimedia animators.
So, it all sums up that a graphic designer is a visual thinking expert. Yet it doesn’t clean the question what does a graphic designer do?
A Graphic Designer is an Art Director, as he or she tackles the illustrator and production artist. It is his job to see if the work is delivered on time.
A Creative Director, as he creates thought-provoking visuals for branding and advertising or designing.
A Package Designer, as he or she designs packaging for marketing purposes. Graphic designers often contribute to physical constructions for the products too.
A Brand Identity creator and developer, as the graphic designer expand the brand identity through his creativity. The readers first get attracted through the visual presentation, and then the writing, so graphic designers play a big role in creating and retaining an identity for a brand.
A Visual journalist and image developer, as the designer contributes to creating informational graphics; which in other words is known as infographics. Also, in terms of developing images, they employ 3D photography and editing.
A Logo designer, as it is one of many specialties of a graphic designer to create a logo design that aims to convey the company’s message and purpose.
A multimedia developer, as graphic designing includes sound and motion skills too.
In short, we can come to the terms that a graphic designer is mainly a content developer having various abilities that help to intensify the visual impression.
What does a Graphic designer do?
A graphic designer can cover a wide range of expertise. For instance- advertisements, magazines, brochures, web design, and corporate reports.
Both text and art are their elements to work with. They skillfully select fonts, color, headings, the length of the heading, shape, and size, etc. Their job is in collaboration with writers as they choose which of the words is suitable to use what is the best way to present it. The graphic designer puts the best words ahead in the layout.
Normally, their responsibilities include:
- Meeting with clients and art directors in order to set the scope of a project.
- Catching the message they want to portray.
- Advising the clients so that they can reach a certain audience.
- Creating images or videos that can show the product revealing its usefulness.
- Designing visual images, audio, logos, and website for product illustrations.
- Selecting the best font, style, and layout.
- Showing the design to an art director.
- Working with the changes in customer demands.
- Reviewing designs if it has some defects and drawbacks before publishing or printing on paper.
A Graphic designer is a communicator
Today’s marketing world is almost a void without graphic design. To present and sell a product a graphic designer plays a huge role. And for that, he has to be a communicator first. He not only communicates with art directors, the company’s head but also communicates largely with a sizable percentage of the audience through his work.
Therefore, they work in collaboration with writers, advertising agencies, producers, business analysts, and clients for promotions, marketing, and sales. As result, they must keep themselves up to date with the current software update, training program, and audience’s need, etc.
If they can’t be a perfect communicator, they will fail to meet all the expectation of the competitive market. With rough ideas, they cannot go long. It is their job to present something convincing, useful, and loveable to the customers.
It would be almost impossible to deliver a perfect result without communicating well with the customers.
So, basically, it’s just not the skill, also the demands of the customers that prove to b a vital requirement in a project.
So, a graphic designer has to be a communicator first.
What is the working place of a graphic designer?
Graphic designers can work in-house or as an agency or as a freelancer. These options have both brighter and low-key sides. It entirely depends on how you take it and which you find more convenient for you.
As an in-house graphic designer
Working in-house graphic designers generally work with an established organization. They perform every graphic need well as they r working for a single organization.
Pros:
- Environment- the in-house graphic designers get a work-friendly environment that separates the office from home. They get the chance to work in collaboration with colleagues and look out benefits for the company.
- Steady income- It’s a source of getting a steady paycheck for sure. The workers don’t get disbanded so easily.
- Brand development- As here is one brand to focus, the graphic designer work best to prove unique thematic effects for one brand. A long term strategy, concentrating on the target audience and their style, etc is on the primary to-do list of these graphic designers. As a result, they can provide the best delivery.
Cons:
- Restriction- Established companies and agencies want workers to show their creativity, but not without their guidelines and strict instructions. You cannot just think out of line and do something on your own.
- More communicative- As a graphic designer, one has to be more communicative so that he can represent his design to non-designers.
- No designers to collaborate with- Having many designers is not the concern of the office. As a result, you might not find the option to work in collaboration with other designers and have ideas.
Working as an agency graphic designer
Clients from different backgrounds hire agency graphic designers for their projects. According to the type and work the projects are short-listed to different teams or campaigns.
Pros:
- Excellency in designs– In this field workers from different sectors are familiar with the graphic designing world. As a result, it is easier to communicate with non-designer workers regarding projects. Hardly any communication delay occurs.
- Learning environment– Because of the established process as well as mentors and direct communications with the senior designers, here one can flourish their ability.
- Focus– The graphic designers are more focused here as scarcely any non-designed project appears.
Cons:
- Job security is lesser– Such agencies hire too much and always in search of better workers. As a result, workers who are already hired are in fear of losing a job.
- Rigorous working hours- Because of the strict deadlines and occasional night-time working the working hour prove to be rigorous and sometimes too hard to breathe in.
Working as a freelance graphic designer
The freelance graphic designer handles a lot. They maintain not only just client’s projects, but also their portfolio, being responsive, invoicing, and bookkeeping.
Pros:
- Location- One can work from home without any hassle to go out and spend time in the traffic jam. The graphic designer can deliver work from anywhere with a Wi-Fi connection.
- Freedom in creation- Here designers get creative freedom while working. They don’t have to face rules and regulations forced on them.
- Freedom of work-hour- One can maintain the working hour according to his preference. The schedule won’t matter much as long as the designer keeps himself steady and productive.
Cons:
- Self- Learning– Sometimes self-learning is hard and a late process. Having no co-worker proves to be a hurdle. One cannot easily get to develop ideas without having someone with relevant knowledge.
- Hunting and bidding– To get works, one always has to win over others. They hunt for works and bids price. In a competitive market, it becomes quite hard sometimes.
- Variation of payment– The payment is not stable for freelancers. It varies according to the client’s bargain. Here you won’t get services like health insurance, maternity leave, or flow of work.
Why do you need a graphic designer?
- To create a first impression, a company needs a graphic designer. When it comes to catching the audience’s attention, a graphic designer does best to present the face of a company and promote it.
- Employing creativity is another need for why one should hire graphic designers. A graphic designer can open up the creative scope for you. They work hard to create content in an innovative way. Plus, showcasing opens various opportunities.
- Good content can sustain credibility for a company. When the company will be able to solve problems through content, automatically it will intensify the audience. Graphic designers attain that credibility for you by their innovations. They reach out to people in a convincing way.
- Quality graphics can maintain the efficiency and productivity of an organization. A perfectly designed website can talk to the world in a way no one can.
- Every organization has its unique message to convey to the customers and graphic designers make sure of its reaching to people. With unique designs, fonts, and style designers portray a message that can influence others. Words can be powerful when represented in a decent way.
Final words: The question to the answer of what does a graphic designer do is crucial. After all the discussion we can agree with the fact that a graphic designer converts your idea into textual or visual content. A company’s face value, showcasing ability, and reaching out to people depend largely on graphic designers.
Thanks to graphic designers that information is not boring anymore. People will click your page more than once, and 70% of it depends on what a graphic designer do.